SEO articles are essential to any good PR or marketing strategy, and are a great way to grow an audience for your brand or website. But it’s important to approach them in a knowledgeable way, ensuring that you’re posting high-quality content (and not just a mass of keywords) regularly. But what separates a good article for SEO management agency in Sydney from a bad one? Read on to find out the secrets of what to avoid and what to do instead.
Research and use your keywords effectively
Keywords are a crucial part of any SEO article as they are what allow people to find your content! Relevant keywords also help increase your rankings in search engine results pages. But it’s important to use them wisely. Overusing the same keyword in an article may make search engines suspicious and they could even penalize you for doing so.
Do some research into the optimal keywords to use for your article. There are many keyword research tools available online, such as Moz or Google’s Keyword Planner, which can help you determine what terms people are searching for and allow you to target those terms.
Once you’ve found your keywords, mention them just a few times throughout your article, and also aim to target similar keywords. Ensure that they flow naturally and don’t read as forced or awkward.
Write about things people care about
It doesn’t make sense to write an article about something no one has any interest in, but without proper thought and planning, it can happen. Sites such as Answer the Public allow you to see what kind of queries people are asking search engines in relation to your chosen topic, which can help to give you ideas for content to write. Aim to provide value to your readers rather than churning out article after article purely for the sake of SEO. Consider what information you can offer others that no one else can. This will also increase your website’s authority and reputation.
Understand the technical basics
While you don’t have to know everything, knowing the basic ideas behind the technical side of SEO can improve your articles and the likelihood of them being indexed. Some basics include the importance of using internal links, as well as using smaller rather than larger images in your posts.
The more words, the better (generally)
Search engines prefer long-form articles, which tend to get moved higher up the search rankings. The theory is that the bigger the word count, the more content you’re offering your readers. Try to aim for at least 600-1000 words. Many of the most popular articles tend to be longer, at around 1500-2000+ words.
Make the most of analytics
Good SEO article writers will pay attention to their analytics, assessing factors such as bounce rate and time spent on the site. Watching these factors offers you insights into ways in which you can improve your articles in the future. For example, a high bounce rate means that people aren’t spending long on your website, possibly because you aren’t targeting the correct keywords. This then allows you to modify your keywords to hopefully lower this bounce rate and retain interest in your website.
High-quality articles with no spelling or grammatical errors beat lower-quality articles which clearly haven’t been edited. By editing your articles you can make your work more aesthetically pleasing and respected. Poorly edited work may even come off to some readers as a sign of a scam website.
By keeping these things in mind, you can ensure that your SEO article is a great one.