fabric pieces for a quilting and sewing
Arts & Crafts

Features of an Online Quilt Magazine That Will Entice Subscriptions

Publishers who offer their consumers an online quilt magazine to subscribe to have a high bar to reach when it comes to community expectations.

Some outlets will stick to a safe delivery method, but there is an increase in competition from those businesses who are operating at a local, state, national and international level.

We will look at some of the key features that drives sales and helps to engage new markets for this traditional practice.

In-Depth Features

If there is one component that will drive subscription to an online quilt magazine or any publisher for that matter, it will be the inclusion of in-depth features. Which designers are able to make the most from the panel approach? What fabrics are considered fashionable? Are there new and interesting formats which quilts can be applied to? Is there a deeper cultural significance for certain creative styles that have been missed by mainstream operators? Delving into these stories helps to provide that hook that engages individuals and groups.

Homemade Tips & Tricks

Participants who willingly sign up to an online quilt magazine ultimately want to get hands on with their own work in the domestic space. It is beneficial to see how professionals and industry-backed groups actually go about their work. What types of tools are they utilising? Which brands use their materials? Are there budget-friendly tips that will help DIY users to maximise their finances?

Mixture of Videos & Imagery

It is not enough in 2021 to deliver an online quilt magazine that is generic and one-paced in its format. There has to be a mixture of images and video to ensure that it is engaging for subscribers of all ages and backgrounds. Especially with the advent of social media and the social dynamic of this content, it pays to have interactive methods and designs that really pop out from the screen. It is the best way for publishers to deliver their core product while transitioning to modern digital demands.

Multiple Delivery Methods

Quilts stacked on wooden table

The most common option for receiving an online quilt magazine will be through a website or email link. However, thanks to the inclusion of social media channels and customised outlets, there are multiple delivery methods that can be utilised. This is helpful for constituents who have their own online behaviours and don’t want to be boxed into a single solution when another choice could be made available to them. Depending on the content and presentation that might not be possible, but it is enticing for consumers to follow a brand that gives them that flexibility.

Consumable Across All Devices

For some followers, they will tap into an online quilt magazine through their desktop. Others will utilise their laptop, different consumers will love the flexibility of their tablet screen, then people on the go will be happy to access content over their mobile device. A brand that wants to be accessible for all customers has to be able to ensure that all parties will be satisfied no matter which device they consume their content through.

Affordable Rates

The final piece of criteria that will dictate sales with these magazine subscriptions comes down to the cost. Is it an affordable service given industry expectations and quality of options that are on show in the marketplace? The common business model will ensure that a longer subscription agreement will allow clients to enjoy a lower rate per edition. That has to be the universal policy across the board.

Shoppers have every right to look at an online quilt magazine and weigh them against these consumer expectations. If they happen to deliver the goods in 2021, then they will be worth following and reading for key insights and homemade tricks of the trade.

Comments Off on Features of an Online Quilt Magazine That Will Entice Subscriptions