A challenge has been presented to printing companies when it comes to the demands from clients – adapt or die.
Social norms have changed and so have the behaviours and manners in which we communicate.
Sending mail and printing high volumes of paper is no longer how we do business in isolation, with the digital age switching our perceptions about speaking to each other and to customer bases for commercial entities.
In 2019 there are organisations in this niche that are adapting and in doing so, they are giving great value for money in the marketplace.
Here is what they can offer you as a client.
Businesses that are seeking to get their brand out into the marketplace will have a series of different options on the table that they can take advantage of. In the digital age there is no shortage of methods to embrace, but modern printing companies are seeing ways to leverage flyers, business cards and magazine spots with pay-per-click (PPC) online advertisements. Used through search engines that offer brands a chance to promote their message to the masses, this is a digital solution to add value to an original creation by transitioning a 2-dimensional product to a magnified promotion. These spots are targeted around your customer demographic and set to your own budget needs.
Ignore those social media fundamentalists who say that email is an old medium because modern printing companies are garnering success through this activity. With email marketing software achieving high-end results at a cost efficient price for clients, a healthy opening rate is allowing printed materials to transition from physical inboxes to email inboxes. Why limit the scope of an event or a promotion when you can hit both online and offline targets with the same endeavour?
Whether you are promoting a house party or pushing a new product, similar principles apply to elevate the message. You require consistency with the messaging and the tone of the material, something that modern day printing companies can assist with. Web design is part and parcel of that process as the font, colours, phrasing, imagery and buttons go into further detail. A website is a major feature for recipients who want to know more and this feature is now fundamental to the notion of value adding for 2019 customers.
Not everything that modern day printing companies offer should remain purely digital. For high-end businesses that want to offer customers a material that will stand out from the crowd, they can issue metallic finishes through a variety of inks and surfaces. This is a tangible asset to have and a way for individuals to showcase their creativity.
The software innovations that have taken place with email empowers operators to see when their correspondence has been received and opened. Why should basic mail be any different? Modern printing companies in 2019 are embracing new tracking technology that utilizes a unique system through an intelligent mail barcode or IMB for short to allow clients to see in real time when their correspondence has been sent and when it has been received. It is useful to ask your outlet if this is a service that requires a fee or to source one that provides it free of charge, as it can be a tool to incentivize more customers through the door.
Any client can go looking for the cheapest offerings when it comes to printing companies in their local area, but does that constitute quality? The saying often goes that you get what you pay for and in 2019 there are outlets that can add genuine value that is tangible for your commercial and domestic needs. Seek out a provider today and test them on their features and packages to see if they have adapted to your requirements.